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Welcome to the KTBA Blog!

We invite you to ask us your questions so that we can address them in our blog posts, where we will also keep you up to date on current concerns and trends. A benefit auction can be a powerful fundraiser and community builder. Together, let us maximize your auction's full potential!

 

Picking the right date for your auction
By: Mary Bliss McCrossen  -  8/25/2010

Picking the right date for your auction

 

Our clients often ask us what the “best” time for an auction is.

Fall or Spring? Saturday or Sunday? Day time or evening?

Our answer is: Anytime.

This answer is often confusing for many clients. How can “anytime” truly be a good time for an auction? Well, it all depends on your audience….

Is your guest list full of 20-30 somethings?
-Best Season: Late spring or early summer is always great for this crowd because the promise of sunny days is coming up but no one’s leaving town for vacations and weekend camping trips yet.
-Best Days & Times: Friday or Saturday night may be your best bet because this group likes to go out on the town and tends to stay out later than others. But, really, any day would work for this festive crew!

How about the over-40 crew?
-Best Seasons: Summer and winter are both good choices. Spring and fall are very busy seasons for fundraising and events, so summer and winter offer the least amount of competition for this typically generous group of people.
-Best Days & Times: In the summer, choose a weekday evening  because many people leave town on the weekends during the warmer months. Sundays would also be okay (starting in late afternoon/early evening) because it would give them a chance to vacation on Friday and Saturday and get back to town in time for your event. In winter, weekends are always best, but it makes no difference whether it’s Friday, Saturday, or Sunday, so choose the day with the least conflicts with other similar events.

Is your targeted crowd made up of parents with young children?
-Try a “Family” night mini-auction on a Friday with a follow-up “adults only” auction on a Saturday night. These options are great for schools, churches, and other family-oriented organizations. You may even want to offer offsite group childcare options to make it easier on your guests.

Are you planning a School Auction?
-Be sure to plan around vacations and school events. It might also be helpful to plan around other area school auctions or events, just in case there is any overlap.
-Best Season: Fall is a great time for a school auction! It helps kick off the school year and creates a bonding experience for the parents that can carry through until June.
-Best Days & Times: Weekends are usually best for this crowd because it gives them more time to enjoy themselves without

rushing home to relieve the babysitter. However, it definitely depends on the school schedule and what time the school supporters prefer.  You may want to poll a few of the parents in your group to find out their preference.

Why should we have an auction during the week?
-First of all, our studies have shown that weekday auctions make the same amount of revenue as weekend auctions. There is no immediate difference in the amount of money spend at a weekday auction.
-Secondly, weekday auctions can be a lot less expensive to produce. Most venues charge more for a Saturday rental than a Tuesday rental. The same is true with caterers. The savings from having a weekday event can be added to your event revenue!
-Lastly, most events are on the weekends (mainly, Saturday night). Therefore, if your event is on the weekend, be aware that you may have some competition! Can your event command the evening? If not,  try re-thinking your date.

Here’s the bottom line: Auctions are always fun, no matter what day, time or season they happen! Choose your date wisely and well in advance. Once you do, focus on making your event fun and festive for your team and your guests. Happy planning!

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Clients rave about the July KTBA Benefit Auction Workshop!
By: Mary Bliss McCrossen  -  8/2/2010

Clients rave about the July KTBA Benefit Auction Workshop!

On Wednesday, July 21st, a group of fundraisers joined Kip and our staff for a KTBA Benefit Auction Workshop at the beautiful Harbor Club in downtown Seattle. Our guests were fundraisers from all types of organizations: theatres, animal welfare centers, community action groups, school foundations, and more. Some guests were current clients and some were new clients.  Some were auction “pros” and some had never been involved in a benefit auction before. Some weren’t even currently planning an auction and were just curious about what it involves. But they all seemed to have one thing in common: They all wanted to raise more money for the causes that they care about.

We began with introductions to find out more about the wonderful organizations and their representatives in the room.  Then Kip was off and running, providing the eager attendees with information and assistance from his over 37 years of benefit auction experience. We discussed the importance of utilizing your mission, acquisitions, attendance, structuring your auction items, space layout, sound design, budgets, item trades and reserves, auctioneering, ExpressPay™, and allowed plenty of time for guests to ask specific questions about some of the challenges they were facing in their own auction events.

One of the best parts of the evening was moving to the dining room where we were served an amazing seared tuna dinner from the Harbor Club chef while overlooking the Puget Sound from 14 floors above downtown Seattle. The view was amazing, the meal was impeccable and the company was fantastic! Everyone really enjoyed getting a chance to talk and get to know one another as fellow fundraisers and as new friends.

But don’t take our word for it- read some of the comments from attendees below:

“Thank you so much for the workshop. It was amazing and we learned so much!”

Thanks so much for the workshop. I had a splendid time, learned a lot, and got excited for next year's auction. I think the workshop was extremely well done and I enjoyed every bit of it.”

“Thanks for hosting such a great event. Surely this reflects the kind of benefit auctions you organize!”

“We enjoyed the workshop and the Harbor Club as well as the meal. It was all very professional and a great chance to chat with other fund raisers. Thanks for putting together such an educational and inspirational evening.”

Would you like to attend a workshop? We are planning out next workshop for early September, so please let us know if you’d like to receive more information about the event. There is a fee for attending, however we do offer a few grants to organizations who cannot afford the ticket price. Please email our Director of Sales and Marketing, Mary Bliss McCrossen, at mbm@ktba.net for information or call our offices at (206)282-9050 anytime between 8AM and 5PM, Monday through Friday.

We hope to see you in September!

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